How overstockArt.com Made their Website Art Savvy using Barilliance
Brought to you by OverstockArt & Barilliance
OverstockArt.com was founded in 2002 by Stacey and David Sasson. They started modestly from an extra bedroom at their Wichita Kansas home with only a handful of unframed oil paintings to choose from.
Soon the company struck gold as they added more and more public domain works of art all reproduced by hand in oil on canvas and the rest is history.
The company has led the way in creating a designer-friendly website that makes the process of finding, and custom framing the perfect wall decor piece for your space, a breeze.
THE PROBLEM:
As the company continues to grow and evolve, overstockArt.com devotes a lot of resources to providing customers with a customized shopping experience that reflects their specific decorating needs.
“As we studied our customer behaviors, we found that the hardest part of shopping for art on our website is deciding what art to get among the 100,000 wall art and frame combinations to choose from,” says Amitai Sasson VP of eCommerce for overstockArt.com,
“Finding the perfect work of art is hard for customers as the next beautiful piece is just a click away. Allowing the customer to hone in on the art that they will find attractive is crucial.”
THE SOLUTION:
overstockArt.com set out to find a solution that will turn their website into an Art Savvy platform that can provide customers with personalized art recommendations based on their previous visits and similar customer behaviors.
“We were looking for a solution to make our website smarter.” Said Mr. Sasson “This is why we turned to Barilliance, using Artificial Intelligence and Machine Learning to give customers the art pieces they will want.”
With Barilliance, overstockArt.com created a multitude of personalized experiences for their shoppers. By collecting visitor data on each category, overstockArt customized each category and product page with personalized product recommendations for each customer.
The end results are fascinating customer journeys personalized to each customer coupled with relevant and compelling offers.
Benefits of Barriliance’s Product Recommendations:
overstockArt.com uses Barilliance product recommendations both on its website and in its email campaigns.
By customizing each page to the customer's known preferences, overstockArt.com creates a relevant customer experience.
While presenting the right content and suggestions, Barilliance helps overstockArt.com generate revenue from its site visitors.
This following is an example where overstockArt.com uses these capabilities to customize the entire customer journey of a visitor for the first time on the site:
First visit on the home page
This is a screenshot for a new visitor on overstockArt.com's homepage.
For first-time visitors Barilliance has not gathered any affinity or knowledge for the product or category, to maximize conversions overstockArt.com's offers its most popular items in a variety of categories
First visit on the product page
Once a visitor starts interacting with a Barilliance site, overstockArt.com can start building the 360 profile of that customer
In this case, the visitor navigates to the product page. Barilliance monitors this action, and documents that the visitor is interested in a product in this product category. Once it enters to the page- Barilliance is able to tailor offers to him based on the page itself or other customer data
In this case the product recommendations are created in real time. based on overstockArt.com products that are in stock and the behavior of all the other customers who have viewed this product in the past.
Return visit on the home page
Once Barilliance gathers information she is able to customize any web page, category, blog product and cart.
When this visitor returns to the home page, instead of presenting a general list of the popular products as before, he presents the personal products from the category he recently visited.
Promote products
You can promote products in testimonials by using the 'Promote products' action. Using this action can override the automated recommendations created by the recommendation algorithms.
In this case, overstockArt.com decided to promote products automatically by product characteristics from the selected category.
Summary
In summary, by working with Barriliance overstockArt.com was able to Increase revenue and improve their online conversion rate by 11.7%!
And this is the incremental conversion rates from recommended products in the past 7 days:
Barilliance learns over time which products convert best for visitors. overstockArt.com is working closely with Barilliance support as they continue to build out more innovative tools to tailor their customers shopping experience.
APPENDIX A:
See example tools made by Barriliance to enhance overstockArt.com’s website:
1. Example Homepage Creative - Art We Think You’ll Love:
2. Top Gallery Picks for You:
3. People Who Browsed this Gallery Bought:
4. Customers who viewed this art also liked:
5. Promoting a New Product line on our High-End Mirrors Gallery:
6. On Page Not Found page:
7. On Search with Zero Results page:
8. On empty Cart page for customers arriving from Cart Recovery Emails:
About Barilliance
We help retailers increase revenue by creating personalised experiences for their customers across mobile, web, and email.
We do this by aggregating and collecting your data in one place, and using machine learning to automatically create optimal experiences overtime. Partners have the ability to explicitly create personalisation strategies that match their own business objects.
Our technology stack has helped well over 500 world class companies, including US Appliances, GANT, and Pushys.
If you believe personalisation can help create better experiences for your customers and increase revenues, fill out the form and speak with a personalisation expert. Discover if Barilliance is the right partner for you.
About Barilliance
We help retailers increase revenue by creating personalized experiences for their customers across mobile, web, and email.
We do this by aggregating and collecting your data in one place, and using machine learning to automatically create optimal experiences overtime. Partners have the ability to explicitly create personalization strategies that match their own business objects.
Our technology stack has helped well over 500 world class companies, including US Appliances, GANT, and Pushys.
If you believe personalization can help create better experiences for your customers and increase revenues, fill out the form and speak with a personalization expert. Discover if Barilliance is the right partner for you.