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The Growing Trend Of Online Shopping Cart Abandonment Will Create New Winners And Losers In E-Commerce
By COOPER SMITH
…………..Shopping cart abandonment is increasing, and will continue to do so as more consumers shift to online and mobile shopping. In 2013, as many as 74% of online shopping carts were abandoned by shoppers, according to data shared with BI Intelligence by e-commerce data company, Barilliance. That abandonment rate is up from 72% in 2012, and 69% in 2011.
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