BY KATIE EVANS Adding product recommendations to its e-mails, the retailer’s click-through-rates rose 175%. After adding product recommendations to its e-mails, EyeBuyDirect.com is getting more clicks and higher conversion rates. The retailer of prescription and non-prescription eyeglasses says its e-mail conversions rose 30% and its click-through rates 175% since it began adding personalized product recommendations from e-commerce personalization vendor Barilliance to its e-mail newsletters.. Read more