By Dave Chaffey

New research from 300 online retailers shows the impact of different types of personalized product recommendations on conversion rates and other Ecommerce KPIs

We’re all familiar with the Amazon personalized product recommendations after many years of seeing and responding to them, but since this well-known whitepaper from the Amazon team explaining the thinking behind the ‘collaborative filtering’ aka Product recommendations on Amazon [PDF], it’s rare for Amazon to share the impact of product recommendations on their results.

Recent research on Personalized Product recommendations from Barilliance sheds light on the impact of personalized recommendations based on an analysis of results from their clients…Read More