BY STEPHANIE MILES

……But just because the concept of real-time website personalization has reached a tipping point doesn’t mean the majority of marketers fully understand the best ways to implement segmentation strategies. “It is important to stress that you don’t need to be a big retailer to effectively implement personalization. With today’s SaaS solutions, any retailer big or small can easily start implementing personalization rules,” explains Abby Bandel of Barilliance, a firm that helps ecommerce sites provide personalized omnichannel shopping experiences.

Here are six strategies from three top industry experts for segmenting website visitors for real-time personalization…..

Read More