Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

How retailers can create a personalised shopping experience for four main shopper types

On November 11-12, 2015, thousands of marketers, brands and agencies attended the Festival of Marketing over two days in Tobacco Dock, East London. Presenting on the Personalisation stage, Simon Peirson from Barilliance […]

How to maximize your email campaigns effectiveness

Email newsletters are an important device in every marketer’s toolbox. Some new, easy to implement, Barilliance techniques can help you maximize their effectiveness. In the following document we detail three […]

Cart Abandonment Conversion Rates Stats

Last week we reported that as many as 65% of online shoppers abandoned their shopping carts during the Black Friday-Cyber Monday weekend. Today we’re proud to report that online retailers who retargeted […]

Cart Abandonment Rates on Black Friday – Cyber Monday Weekend

New statistics published today by Barilliance indicate that 79% of mobile phone users abandoned their shopping cart during the Black-Friday/Cyber-Monday weekend. The average cart abandonment rate during that period was 65%.Reported abandonment […]

Product Recommendations Best Practices Study

A new study published today by Barilliance reveals that conversion rate of visitors who click on product recommendations is 5.5 higher than the conversion rate of non-clicking visitors. The study aggregated […]

Personalizing the shopping experience with weather related promotions

When people want to start a conversation with a random stranger, the weather is generally the topic they’ll choose. When you enter a brick and mortar store you are often […]

Increase conversions with GeoTargeting

Today I’d like to share with you a few best practice samples of how our customers are utilizing GeoTargeting rules to personalize their landing pages. “We ship to your area […]

Shopping cart abandonment emails – get personal

A recent McKinsey & Co. article titled – ‘Why marketers should keep sending you e-mails’ states that “If you’re wondering why marketers seem intent on e-mailing you more and more there’s […]

2014 – The year of the personalized customer engagement

The ability to offer personalized customer experience is gaining traction in 2014. We at Barilliance call this prediction “Intent Based Marketing”. Well, it’s not really a prediction; Contact us to see how we make it a reality.