Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

Auto applying coupons for eligible customer segments

Back in November we released a new and powerful feature as part of the behavioral targeting product. It allows marketers to automatically apply coupon codes only to eligible segments of […]

cart abandonment due to high shipping cost

A recent customer used our targeted feedback forms functionality to survey shoppers who abandon the checkout process. Very quickly, the top reason emerged and not surprisingly it was high shipping […]

growing your email list

There are several common practices online retailers use to grow their email lists. Offering first time visitors a coupon is probably the most effective one and it can also create a nice conversion lift […]

Basket abandonment emails, the feedback opportunity

Most merchants think about cart abandonment emails as an opportunity to recover lost sales and that is indeed the ultimate goal. But following up with this segment of visitors presents […]

personalized email recommendations without integration

We’ve been supporting email recommendations for a while now but it required our customers to use our apis which also meant – an “IT project”. We noticed that this approach […]

shopping cart abandonment service released

Last week we released the latest member of our e-commerce personalization products suite: a shopping cart recovery tool that sends automated emails to shoppers who left the checkout process without […]

Going the extra mile

Yesterday I stumbled upon this blog post http://www.nonlineblogging.com/blog/2010/2/11/dont-be-mr-average-why-averages-are-a-bad-bad-thing-in-digit.html and it’s right on. If you think about it, you can’t really improve conversion rates unless you start segmenting your traffic and […]

Recommendation engine for e-commerce sites, build vs. buy?

Some of the online retailers we talk to, realize the value of cross-sells and up-sells and decide to embark on a “DIY path”. I may be biased here but I […]

Amazon web services migration completed

We’ve been working hard on moving our infrastructure completely over to Amazon Web Services and we’re happy to announce that the transition is now completed. Using Amazon Elastic Cloud computing […]