Optimization, segmentation and dynamic targetingI saw a few discussions on LinkedIn Answers about dynamic content and I realized there is some confusion about the term and what it means. People confused dynamic content with […]Read more
Increasing PPC campaigns ROI using optimized landing pagesA few days ago a merchant contacted us as he wanted to increase conversion rates by adding personalization to his e-commerce site. We took a quick look at his site […]Read more
Personalized store locatorThere are so many opportunities to enhance the shopping experience by personalizing it. A few days ago I came across rockport.com and found their use of my Geolocation information to […]Read more
Product recommendations on out of stock pagesDo you measure how many out of stock page views (i.e. out of stock products which are being viewed by your visitors) you receive per day? Consider shoppers who search […]Read more
Segmentation and targeting service released!We have recently added a new member to our eCommerce Personalization suite: meet our post click segmentation and targeting tool. The tool allows marketers to define highly targeted customer segments […]Read more
Product Recommendations titles What should be the text of product recommendations titles? should it be a generic “You might also like” or should you provide Amazon style titles such as “Inspired by […]Read more
Facebook connect vs. shareWith all the buzz around social shopping, web 2.0 and widgets people often ask us what is the difference between Facebook connect and a “share this” button you see on […]Read more
Product Recommendations on shopping cart page tipsTo show or not to show product recommendations on the shopping cart is always a question. While some retailers are concerned about interrupting the purchase flow others have been successfully […]Read more
