Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

Top 10 Reasons (and solutions) for Shopping Cart Abandonment

The average eCommerce store loses 75% of their sales to digital cart abandonment. This article breaks down the top reasons for cart abandonment (and how to prevent it). We look […]

Customer Retention Marketing: How 6 ecommerce Brands are crushing it

Improving your retention rate is a massive opportunity. This article breaks down successful retention strategies, including examples from Starbucks, Chase, Instacart, and more.An often cited study by Bain & Company […]

How to use Cohort Analysis to Increase Sales, Ad Spend, + More

Cohort analysis can multiply sales. Unfortunately, many eCommerce stores limit cohort data to improving retention, or worse, don't use it at all.This guide showcases how eCommerce brands can use cohort […]

[Case Study] How to Create a Customer Retention Strategy ft. e.l.f. Cosmetics

We've covered how effective retention marketing strategies are at: Multiplying LTV - By generating multiple purchases Increasing AOV - By collecting customer data and using it to create more effective offers Unlocking […]

[case study] Build customer loyalty like Starbucks + Costco

Building customer loyalty is a primary way to increase conversions and multiply profits. Below we explore two case studies in how to build customer loyalty, featuring Costco and Starbucks. But first, […]

Omnichannel Retailing Example: How Burberry Leverages Omnichannel Strategy to Deepen Relationships

Customers are demanding omni-channel retailing. Research by Google found that 55% of shoppers search for a product on Google, and then go to YouTube before buying. Instagram revealed that 130 million […]

[Case Study 2023] Amazon Omnichannel Strategy

How would you rate your current omnichannel strategy? In this case study, we explore Amazon's multifaceted omnichannel strategy, and highlight lessons any eCommerce store can apply.If you'd like to skip […]

[2023 Guide] Advanced eCommerce Personalization- 14 In-Depth Examples

Ecommerce personalization multiplies conversions, increases AOV, and creates relevant customer touch-points.Despite this, many eCommerce stores fail at maximizing their personalization efforts. This guide explores personalization examples across a variety of […]

[Guide] Advanced Product Recommendation Tactics to 3x Revenue

Effective recommendations make sales.Unfortunately, many eCommerce stores slap basic category level or best selling product recommendations on their site and never think about it again.We can do better.Today, product recommendation […]

[Guide] How to Increase AOV with Examples, Screenshots, Tips, & Tactics

There are multiple ways to grow your sales. Unfortunately, not enough eCommerce stores focus on increasing average order value as a lever to multiply profits. While we’ve covered conversion optimization […]