How FB Messenger Can Dramatically Lower Cart AbandonmentDo you know the biggest opportunity to lower cart abandonment in 2018?Every few years, a new marketing opportunity emerges.Today's new channel is messaging apps. And the biggest opportunity is in […]Read more
Definitive Guide: eCommerce Conversion Rate OptimizationThis series has been moved to its own page. You can find it at barilliance.com/conversion-rate-optimizationConversion is important.Today we begin a new series on how eCommerce stores can optimize conversions on their site. […]Read more
Ropo Effect Statistics and 9 Ways to Increase SalesCustomers want to make informed decisions.In fact, 88% of shoppers research online before making a purchase. This customer behavior, known as ROPO (research online, purchase offline) presents a HUGE opportunity in […]Read more
[Case Study] 17 Omnichannel Strategies and Tactics BreakdownOmnichannel retailing isn’t new. But the truth is …Most retailers are failing at creating successful omnichannel strategies.Despite the vast majority (90%) of brands having an omnichannel strategy in place, only 8% […]Read more
[New Study] New vs Returning Customers eCommerce BehaviorHow valuable is getting a customer back to your site?We wanted to discover how returning visitors acted differently than first time visitors, looking at how they acted across the most […]Read more
Abandoned Email Templates: Definitive Guide (Updated 2018)This is the ultimate guide to abandoned cart emails. It is NOT just a collection of tips.Instead, you will see successful strategies employed by the most successful eCommerce stores of 2018, […]Read more
Black Friday 2017 Cart Abandonment StatsBlack Friday, the single highest selling day in eCommerce, just passed. This year we looked at over 18 million sessions over Black Friday and Cyber Monday weekend from top performing eCommerce […]Read more
