Last week we reported that as many as 65% of online shoppers abandoned their shopping carts during the Black Friday-Cyber Monday weekend.  Today we’re proud to report that online retailers who retargeted those cart abandoners with Barilliance cart abandonment emails, managed to retrieve 15% of those lost sales.  Most e-tailers using the Barilliance solution had sent the first cart abandonment email 1 hour after the abandonment. In case a conversion was not  made a 2nd  retargeting email was sent 24 hours later.

Analysing the cross-device path to purchase, we found that as many as 36% of shoppers who conducted a purchase on a mobile phone, had initiated the shopping session on a different device. This finding highlights the importance of choosing a cart abandonment solution that can cope with the cross-device hoppers trend.

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• The average cart abandonment rate on 2014 Thanksgiving weekend was 65% 
• E-retailers who retargeted Black Friday-Cyber Monday cart abandoners, managed to retrieve 15% of those lost sales by using @barilliance