Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

Study of Online and Offline Habits of Australian Shoppers

Nowadays there are multiple shopping channels customers can use, with the dominant offline and online channels. Many shoppers use a combination of channels during one shopping journey, by switching channels, […]

Conversion Rates 2016 By Device Pattern

The global average conversion rate is the highest via computers, followed by tablets, and lastly phones, according to the ecommerce personalization provider, Barilliance. Conversion Rates in Australia, the United Kingdom, […]

10 Things You Can Do Right Now to Improve Conversion Rates

Put simply, your ultimate goal in online retail is having your customers convert. The more customers of yours convert, the higher your conversion rates are and the higher your profits […]

iPhone Conversion Rates By Model

Many researchers in the past have shown that Apple users are more valuable than other phone brand users. We at Barilliance were curious and decided to delve into the subject […]

17 ways to personalize ecommerce for four types of customers

By Ben Davis Back in 2013, our Realities of Personalisation report found that 98% of respondents saw personalisation as critical to success. Fast forward to 2015 and Econsultancy’s latest Conversion […]

How eCommerce sites can cater for the ‘just browsing’ shoppers

Online retailers are struggling to unearth the reasons why shoppers abandon their sites without converting. Econsultancy recent Reducing Customer Struggle report reveals that a staggering 73% of the companies surveyed admit that […]

How to improve customer experience when products are out of stock

Various cart abandonment surveys conclude that around 25% of online customers abandon their cart due to out-of-stock issues. But the frequency of the stockout events is much higher than […]

How to build your email list to personalize the ecommerce experience

Like the excitement you feel when getting a phone number to set-up a date, gaining an email address from an eCommerce website visitor is the first step in building a […]