Cart Abandonment Rates on Black Friday – Cyber Monday WeekendNew statistics published today by Barilliance indicate that 79% of mobile phone users abandoned their shopping cart during the Black-Friday/Cyber-Monday weekend. The average cart abandonment rate during that period was 65%.Reported abandonment […]Read more
SurfStitch Quadruples Conversion RateRevising its personalisation and cart abandonment strategies has seen surf and sportswear retailer SurfStitch benefit greatly. Read MoreRead more
The Growing Trend Of Online Shopping Cart Abandonment Will Create New Winners And... By COOPER SMITH …………..Shopping cart abandonment is increasing, and will continue to do so as more consumers shift to online and mobile shopping. In 2013, as many as 74% of online […]Read more
Shopping cart abandonment emails – get personalA recent McKinsey & Co. article titled – ‘Why marketers should keep sending you e-mails’ states that “If you’re wondering why marketers seem intent on e-mailing you more and more there’s […]Read more
2014 – The year of the personalized customer engagementThe ability to offer personalized customer experience is gaining traction in 2014. We at Barilliance call this prediction “Intent Based Marketing”. Well, it’s not really a prediction; Contact us to see how we make it a reality.Read more
BCC for cart abandon and triggered emailsWe’ve recently added the ability to bcc email address(es) to outgoing triggered emails: When combined with our segmentation options, your call center can now receive real time emails only on […]Read more
Excellent e-commerce marketing tools including cart recoveryBarilliance have an excellent range of tools for e-commerce sites. They add value through not just through cart recovery, but with a whole suite of marketing tools Read More Read more
Free shipping increases conversion rates of abandonment emailsEveryone loves a good promotion. When we are in the customer’s role our decisions seem very simple: if an offer saves us money then it’s a good offer and we […]Read more
New Features: Enhanced and Personalized Triggered EmailsToday we are launching two new features that expand the scope of triggered emails and increase the potential synergy between our different products. Shopping cart abandonment doesn’t necessarily mean that […]Read more
New featuresWe wanted to update you regarding new features we’ve recently added : Send to Mobile using QR codes This is our first experiment in the mobile space. The idea is to […]Read more
