[Guide] Listing page optimization to increase salesListing page optimization can multiply profits. Product pages fill multiple roles, including product discovery, education, and selection.Today, we explore how Home Depot, one of the most successful online stores in […]Read more
Superior Customer Experience Strategy: Examples from Target, Parachute, and moreCan you improve you onsite customer experience?According to a McKinsey study, "customer experience leaders gain rapid insights to build customer loyalty, make employees happier, achieve revenue gains of 5 to […]Read more
Guide: How to increase customer lifetime value ft. Amazon & SephoraDo you use customer lifetime value (CLV) to maximize profits?This guide covers not only how to calculate CLV, but also the inherit challenges in adopting it as a KPI for […]Read more
[Guide] Advanced content personalization examples for ecommerceMany stores fail to utilize content personalization to increase conversions.The truth is, while product recommendations are fantastic, they are just part of a comprehensive conversion optimization strategy.This guide breaks down […]Read more
How to use Revenue Attribution to optimize marketingRevenue attribution transforms your ability to optimize marketing. By connecting marketing campaigns to purchases, you can better optimize channel selection, creative, and every customer touchpoint along the way. Today, we explore […]Read more
ROMI: Clicks are Not Sales. Why Return on Marketing Investment is the Best...What KPI should you use for Omnichannel Strategies? The truth is, “traditional” KPIs like ROAS (or worse, CPC, CPA, Impressions, etc), fail to provide a true assessment of your omnichannel marketing. […]Read more
[Guide] Create better email marketing strategies. Examples from Google, HBO+ more.Email marketing strategies promise to increase repeat purchases.Repeat purchases depend on relationships. And, to create deeper relationships with customers, you need a way to communicate with them.This post explores email […]Read more
How to craft a welcome email series that sellsAn effective welcome email series will deepen customer relationships and drive sales.Unfortunately, many brands do not make the most of the opportunity to craft a truly excellent welcome campaign. In […]Read more
Using Customer Data Platforms to Increase RevenueCustomer data is imperative to success.Successful companies utilize data throughout the customer lifecycle - from acquisition to engagement, to repeat purchase. The challenge is how to effectively combine data. Customers […]Read more
[Guide] How to use product attributes and taxonomy to multiply profits (examples)Product attributes are an often overlooked form of conversion optimization. This post dives deep into how eCommerce brands can use product taxonomy to increase profits. We explore examples from Target, […]Read more
