Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

2023 Email Marketing ROI Statistics: Open Rate to Revenue

Today we look at email marketing statistics, including metrics on email conversion rates, open rates, click through rates, and ultimately ROI.Our dataset includes aggregated data from 2016-2023.If you'd like to […]

Product Page Design that Increases Sales

Great product page design creates great customer experiences. However, there are two significant challenges product pages face. First, there are many types of buyers that engage with product pages - from […]

How to use micro conversions to increase sales

Micro conversions allow you to measure (and optimize) journeys instead of moments. In today's world of increasing CAC and competition, it is more important than ever to focus on repeat […]

[2021] Click and Collect Strategies: How Target +273% Sales same day fulfillment

In Q2 2020, Target increased pick-up sales by 60% and Drive Up sales by an incredible 700%+. It is compelling proof that click and collect is becoming a mandatory fulfillment […]

How COVID-19 Is Impacting the Home and Garden Industry

This post is part 4 of our ongoing coverage of COVID-19's impact on eCommerce. Here we focus on the Home and Garden industry, including furniture and other home goods. To see how […]

How COVID-19 Is Impacting the Fashion Industry

COVID-19 affects industries differently. To some industries, such as travel, it is decimating demand. For other sectors of the economy it is providing opportunities.Last week we covered how COVID-19 is affecting […]

How COVID-19 Is Impacting eCommerce in the EU

As the world reacts to the COVID-19 pandemic, we wanted to supply detailed information on how this virus is affecting eCommerce stores. This article focuses on the European Union (EU). […]

How COVID-19 Is Impacting eCommerce Sales

As the world reacts to the COVID-19 pandemic, we wanted to supply detailed information on how this virus is affecting eCommerce stores. While this article focuses on sales in the United […]

Definitive Guide: eCommerce Conversion Rate Optimization

This series has been moved to its own page. You can find it at barilliance.com/conversion-rate-optimizationConversion is important.Today we begin a new series on how eCommerce stores can optimize conversions on their site. […]

Ropo Effect Statistics and 9 Ways to Increase Sales

Customers want to make informed decisions.In fact, 88% of shoppers research online before making a purchase. This customer behavior, known as ROPO (research online, purchase offline) presents a HUGE opportunity in […]