Client Retention Strategies/Tools That Work The BestRetention marketing is a rising topic in the e-commerce community for being extremely vital and profitable. Its importance can be summarized with the famous statistic by Bain & Co. – […]Read more
Study of Online and Offline Habits of Australian ShoppersNowadays there are multiple shopping channels customers can use, with the dominant offline and online channels. Many shoppers use a combination of channels during one shopping journey, by switching channels, […]Read more
10 Things You Can Do Right Now to Improve Conversion RatesPut simply, your ultimate goal in online retail is having your customers convert. The more customers of yours convert, the higher your conversion rates are and the higher your profits […]Read more
iPhone Conversion Rates By ModelMany researchers in the past have shown that Apple users are more valuable than other phone brand users. We at Barilliance were curious and decided to delve into the subject […]Read more
Cart Abandonment in the Cross Device EraWHERE DO MOBILE ABANDONERS GO NEXT? EXPLAINING SHOPPING CART ABANDONMENT IN THE CROSS DEVICE ERA A mini whitepaper by Barilliance based on an international online study of more than 98,000 website […]Read more
Brexit Sales Statistics – One Week LaterThe Brexit referendum had economic implications far beyond the United Kingdom. Pension funds in the US lost value and the GBP’s fall against the Euro will cause a spike in […]Read more
How to Increase your Email Capture Rate – eBookThe vast majority of store owners invest substantial resources in acquiring new business, abandoning former prospects. Research shows that only 8% of ecommerce shoppers are returning visitors, however they are […]Read more
How the Inventor of the Shopping Cart Built a $400 Million Dollar Empire...BY MARIE DEAN Have you ever shopped around looking at products and just weren’t sure if you should buy it or not. Buyers remorse is real and people are leery as […]Read more
Website Personalization eBook19 Personalization Tactics that Boost E-commerce Sales Website personalization isn’t new, but it has only recently become so powerful, affordable and granular, offering marketers numerous options to increase online sales. […]Read more
How rates differed between US, UK, Spain and Australia over the holiday sales... By Susanne Colwyn With over 100 million shoppers and over $40bn in revenue from the top 100 US retailers alone, could retailers have earned more revenue during the Black Friday to Cyber Monday […]Read more
