5 Tools That Will Personalize Our Ecommerce Experience in 2016By Yoav Vilner ….More or less, ecommerce generally serves as a means to an end: your customers need a product, they search for it online, and purchase it because its the […]Read more
Content Personalization Gets Renewed Focus as Critical Selling PointMore than half of marketers believe that personalized content and a custom online experience are key to a winning digital campaign, but a study from CMO Council suggests that current […]Read more
The most effective types of personalized product recommendationsby Daniel Burstein, Director of Editorial Content, and Dr. Liva Van Scotter, Editorial Research Manager In July 2015, Barilliance prepared an exclusive data report for MarketingSherpa readers. The team pulled […]Read more
How the Inventor of the Shopping Cart Built a $400 Million Dollar Empire...BY MARIE DEAN Have you ever shopped around looking at products and just weren’t sure if you should buy it or not. Buyers remorse is real and people are leery as […]Read more
3 Tips to Reduce Cart AbandonmentBy Barbara Anderson You’re doing all of the right things to reduce cart abandonment – good design and navigation, easy checkout – but buyers continue to abandon their shopping cart. You’re […]Read more
2015’s Top Digital Trends—So Far Which Ones Could Help Your Business Grow? By Justin R. Brown ………………………………… Website Design Businesses often grow due to a high demand of product and one […]Read more
10 eCommerce Marketing Tools To Use For 2015By Robert Kilonzo Already four months into the year and it seems like new technology spreads faster than wildfire. While you don’t need to change your marketing tactics completely, elevating […]Read more
The Lowdown on Personalized Recommendations [Infographic]By Linda Bustos Any product recommendation strategy warrants some testing to determine you’re doing it right. Barilliance has access to data across its customer base and has found some interesting insights […]Read more
6 Tools to Personalize Visitor Experience on Your Online StoreBy @TracyVides A traditional brick and mortar store has skilled sales associates to provide customers with a personalized shopping experience. They offer informed suggestions based on the shopper’s behavior and help […]Read more
Barilliance Facilitates Personalization Across The Buying JourneyIt is no longer enough for retailers to provide consumers with a consistent experience across all channels. In fact, savvy shoppers now expect seamless experiences that are tailored to their […]Read more
