Digital Marketing Trends 2015 By Dave Chaffey 30 cutting-edge digital marketing tools and techniques to help grow your business ….. #2: Content Recommendation, Personalisation, Retargeting and Effectiveness Review Tools Even if you have won the […]Read more
Reclaim Abandoned Shopping CartsConsumers are leaving merchandise behind in virtual shopping carts in growing numbers. In December, Barilliance reported that over the 2014 Black Friday weekend, as many as 65% of online shoppers […]Read more
Top five Christmas 2014 digital marketing statsBy Luke Richards ……. Today, I have collected the top five that really piqued my interest over the Christmas period and thought I’d try and sum up why these data points […]Read more
How to Grow Customer Stickiness With Product Recommendations By Rohan Ayyar …….Besides showcasing your best-sellers, product recommendations have immediate payoffs. By showcasing items that are similar to or complementary to the items that a user is currently […]Read more
Popping balloons in your throat: Using the power of the crowd for social...By NICOLE KERSH I recently read a report outlining the big e-commerce trends for 2015. The report was extensive and focused on ways e-commerce retailers can improve their social proofing and […]Read more
Ecommerce Lessons from the Wish Shopping App By ARMANDO ROGGIO …………. Personalization May Increase Sales The Wish app uses data mining and machine learning to show users (who are ultimately shoppers) products they are likely to buy, save, […]Read more
4 Content Marketing Trends in 2015, for Ecommerce By ARMANDO ROGGIO Content Personalization Will Get Easier In “Using Omni-channel Personalization for Ecommerce,” Contributing Editor Gagan Mehra described some of the benefits of ecommerce personalization, including increased customer loyalty, improved revenue, lower order […]Read more
13 insightful stats from around the digital world By Christopher Ratcliff …..Barilliance report that online retailers who retargeted Black Monday cart abandoners with retargeted emails, managed to retrieve 15% of lost sales. Read MoreRead more
11 Data-Backed Strategies To Improve Email Click Through RatesPersonalized Product Recommendations Increase click rate by 175% Using Barilliance product personalization EyeBuyDirect.com was able to increase click rates by 175%. The products included in the email body are automatically […]Read more
5 Personalization Tools to Increase Conversions… Amazon is a great example of personalization in play for eCommerce…….Implementing similar personalization tools on your site will enable you to tailor a shopping experience towards customers that will […]Read more
