12 intriguing stats from around the digital world By Christopher Ratcliff Black Friday/Cyber Monday cart abandonment 79% of mobile phone users abandoned their shopping cart during the Black Friday to Cyber Monday weekend according to Barilliance. Read MoreRead more
How rates differed between US, UK, Spain and Australia over the holiday sales... By Susanne Colwyn With over 100 million shoppers and over $40bn in revenue from the top 100 US retailers alone, could retailers have earned more revenue during the Black Friday to Cyber Monday […]Read more
Dear Marketers, Thanks for Ruining My Holiday Shopping Experience By Noreen Seebacher ……Many online customers have devolved into window shoppers. According to new statistics published today by Barilliance, a company that provides website personalization, about 79 percent of mobile phone users […]Read more
6 Aspects That Will Create The Ultimate eCommerce Experience — No Storefront Neededby Clay Bethune …..Customization and personalization: One of the areas where ecommerce brands can actually outperform physical stores is customization. You have the ability to cater the user experience to […]Read more
Many Purchases Made on a Smartphone are Researched on Other Devices By Lynn Oldshue Shopping on a smartphone is now a major source of revenue for retailers, but many of the final sales made on phones are actually researched on a […]Read more
Most engaging product recommendation types are “customers ultimately buy” Weekend Reading • In an analysis of 50 million shopping sessions that were exposed to product recommendations,Barilliance finds that the most engaging product recommendation types are “customers ultimately buy” and […]Read more
Device HoppingRETAIL KIOSK By LAURA MILLER “Device Hopping” is a technical shopping term referencing online shopper behavior. A New York Times article titled “Retailers Try to Adapt to Device-Hopping Shoppers” (December 2012) […]Read more
Four facts you need to know about product recommendations By Ido Ariel Product recommendations are responsible for an average of 10%-30% of ecommerce site revenues. However, with so many ways to present product recommendations, I’ve decided to highlight four […]Read more
SurfStitch Quadruples Conversion RateRevising its personalisation and cart abandonment strategies has seen surf and sportswear retailer SurfStitch benefit greatly. Read MoreRead more
Three Psychological Features Of A Landing Page That Make People ClickBy Neil Patel …. The landing page below, from Barilliance, introduces a form of pain that is familiar to e-commerce marketers – the pain of shopping cart abandonment. Their landing […]Read more
