The impact of Personalised Product recommendations on retail merchandisingHow JD Sports outdoors brands Blacks and Millets integrated personalisation into their experience With average online conversion rates still languishing below 5 percent for retailers, the use of personalised merchandising techniques […]Read more
Top 10 Digital Marketing Tools of 2015 that Will Take Your Client’s Businesses...1. Content Recommendation, Retargeting, Effectiveness Review tools and Personalization If your recipe of fantastic content is ready but remember the meal is not complete yet unless the webmasters have succeeded […]Read more
Top five Christmas 2014 digital marketing statsBy Luke Richards ……. Today, I have collected the top five that really piqued my interest over the Christmas period and thought I’d try and sum up why these data points […]Read more
How to Grow Customer Stickiness With Product Recommendations By Rohan Ayyar …….Besides showcasing your best-sellers, product recommendations have immediate payoffs. By showcasing items that are similar to or complementary to the items that a user is currently […]Read more
4 Content Marketing Trends in 2015, for Ecommerce By ARMANDO ROGGIO Content Personalization Will Get Easier In “Using Omni-channel Personalization for Ecommerce,” Contributing Editor Gagan Mehra described some of the benefits of ecommerce personalization, including increased customer loyalty, improved revenue, lower order […]Read more
11 Data-Backed Strategies To Improve Email Click Through RatesPersonalized Product Recommendations Increase click rate by 175% Using Barilliance product personalization EyeBuyDirect.com was able to increase click rates by 175%. The products included in the email body are automatically […]Read more
5 Personalization Tools to Increase Conversions… Amazon is a great example of personalization in play for eCommerce…….Implementing similar personalization tools on your site will enable you to tailor a shopping experience towards customers that will […]Read more
6 Aspects That Will Create The Ultimate eCommerce Experience — No Storefront Neededby Clay Bethune …..Customization and personalization: One of the areas where ecommerce brands can actually outperform physical stores is customization. You have the ability to cater the user experience to […]Read more
Four facts you need to know about product recommendations By Ido Ariel Product recommendations are responsible for an average of 10%-30% of ecommerce site revenues. However, with so many ways to present product recommendations, I’ve decided to highlight four […]Read more
SurfStitch Quadruples Conversion RateRevising its personalisation and cart abandonment strategies has seen surf and sportswear retailer SurfStitch benefit greatly. Read MoreRead more
