EyeBuyDirect gets personal with e-mail BY KATIE EVANS Adding product recommendations to its e-mails, the retailer’s click-through-rates rose 175%. After adding product recommendations to its e-mails, EyeBuyDirect.com is getting more clicks and higher conversion rates. […]Read more
personalized email recommendations without integrationWe’ve been supporting email recommendations for a while now but it required our customers to use our apis which also meant – an “IT project”. We noticed that this approach […]Read more
Recommendation engine for e-commerce sites, build vs. buy?Some of the online retailers we talk to, realize the value of cross-sells and up-sells and decide to embark on a “DIY path”. I may be biased here but I […]Read more
Product recommendations on out of stock pagesDo you measure how many out of stock page views (i.e. out of stock products which are being viewed by your visitors) you receive per day? Consider shoppers who search […]Read more
Product Recommendations titles What should be the text of product recommendations titles? should it be a generic “You might also like” or should you provide Amazon style titles such as “Inspired by […]Read more
Product Recommendations on shopping cart page tipsTo show or not to show product recommendations on the shopping cart is always a question. While some retailers are concerned about interrupting the purchase flow others have been successfully […]Read more
