Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

Tactics to lower customer attrition rate + enjoy repeat sales.

Your business depends on repeat purchases. To get customers to buy from you again and again, you must lower customer attrition. In this guide, we cover the basics of customer attrition, […]

[Guide]: RFM Analysis w/ predictive segmentation examples

RFM analysis increases eCommerce sales. Today, we explore how we can use recency, frequency, and monetary data to unlock personalized marketing, and maximize cohort analysis to increase retention.To discover all the powerful […]

Guide: How to increase customer lifetime value ft. Amazon & Sephora

Do you use customer lifetime value (CLV) to maximize profits?This guide covers not only how to calculate CLV, but also the inherit challenges in adopting it as a KPI for […]

How to use Cohort Analysis to Increase Sales, Ad Spend, + More

Cohort analysis can multiply sales. Unfortunately, many eCommerce stores limit cohort data to improving retention, or worse, don't use it at all.This guide showcases how eCommerce brands can use cohort […]

[Case Study] How to Create a Customer Retention Strategy ft. e.l.f. Cosmetics

We've covered how effective retention marketing strategies are at: Multiplying LTV - By generating multiple purchases Increasing AOV - By collecting customer data and using it to create more effective offers Unlocking […]

[case study] Build customer loyalty like Starbucks + Costco

Building customer loyalty is a primary way to increase conversions and multiply profits. Below we explore two case studies in how to build customer loyalty, featuring Costco and Starbucks. But first, […]

2 Ways to Calculate Customer Retention Rate, One’s Wrong

Improving customer retention rate multiplies profits.Today, we are breaking down how eCommerce retention works. We will look at two competing methods to calculate your eCommerce customer retention rate, and give […]

[Guide] Advanced Customer Lifecycle Management

Customer lifecycle management is becoming increasingly mandatory for eCommerce stores to be successful.This guide illustrates how to multiply profits, repeat purchases, and customer loyalty with best practices and examples from […]

[Guide] Customer retention metrics: Multiply eCommerce profits

To create a thriving business, you need a handle on retention metrics. This post serves as an overview of retention, and how eCommerce stores can measure their success. Table Of […]

[Guide] Improve your repeat purchase rate ft. Southwest, e.l.f., + more.

Improving your repeat purchase rate can multiply profits. This guide breaks down numerous strategies you can implement to bring customers back to your store, including replenishment campaigns, triggered messages, and […]