Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

Customer Retention Marketing: How 6 ecommerce Brands are crushing it

Improving your retention rate is a massive opportunity. This article breaks down successful retention strategies, including examples from Starbucks, Chase, Instacart, and more.An often cited study by Bain & Company […]

[case study] Build customer loyalty like Starbucks + Costco

Building customer loyalty is a primary way to increase conversions and multiply profits. Below we explore two case studies in how to build customer loyalty, featuring Costco and Starbucks. But first, […]

[Case Study] How Starbucks Omnichannel Drives Repeat Sales

As we get closer to 2024, omnichannel retailing is becoming table stakes for eCommerce and traditional brick and mortar alike. Starbucks omnichannel strategy is a great case study in how to […]

[Guide] Advanced Customer Lifecycle Management

Customer lifecycle management is becoming increasingly mandatory for eCommerce stores to be successful.This guide illustrates how to multiply profits, repeat purchases, and customer loyalty with best practices and examples from […]

[Guide] Database Marketing Examples + Tactics to Succeed

Database marketing is the single most impactful investment you can make as an eCommerce store. Today, customer data can be collected, analyzed, and leveraged to create personal offers. With database […]

What is Retention Marketing and Why do You Need It?

An updated version of this article can be found here. You put resources into attracting online shoppers to become visitors of your site and then into converting them. Once they […]