Using Customer Data Platforms to Increase RevenueCustomer data is imperative to success.Successful companies utilize data throughout the customer lifecycle - from acquisition to engagement, to repeat purchase. The challenge is how to effectively combine data. Customers […]Read more
Proven strategies to lower churn + increase profit. Examples + more.Existing customers convert 73.72% more often and spend 16.15% more AOV than new customers. As we'll see, reducing churn in eCommerce depends on driving repeat purchases. We do that through re-engagement, […]Read more
[New Study] New vs Returning Customers eCommerce BehaviorHow valuable is getting a customer back to your site?We wanted to discover how returning visitors acted differently than first time visitors, looking at how they acted across the most […]Read more
4 Retention Tactics/ Tools You Can Implement Right Now! Retention marketing is the marketing strategy which focuses on the existing customer base. The strategy aims to make them repeat customers by nurturing the relationship and keeping them happy, […]Read more
Client Retention Strategies/Tools That Work The BestRetention marketing is a rising topic in the e-commerce community for being extremely vital and profitable. Its importance can be summarized with the famous statistic by Bain & Co. – […]Read more
