6 Aspects That Will Create The Ultimate eCommerce Experience — No Storefront Neededby Clay Bethune …..Customization and personalization: One of the areas where ecommerce brands can actually outperform physical stores is customization. You have the ability to cater the user experience to […]Read more
“Saved shopping cart” banner increases conversion rates by 70%Many prospects will visit your website at least twice before making a purchase. Some might have added products to the shopping cart. If they started the checkout process, you can […]Read more
Social Targeting and PersonalizationMost of the targeting done today is based on intent and behavior. For example offering promotions to new visitors or changing landing pages banners dynamically based on search keywords or […]Read more
Geo Targeting Banner Increase Conversion Rate by 935%?It’s not a secret that targeting visitors with relevant messages could have a big impact on conversion rates. One of our customers in the US has been targeting selected countries […]Read more
Do you treat your best customers differently?You probably know that good feeling when you are a regular at a restaurant or a shop. When you come in, you’re treated differently and you feel important. I always […]Read more
Auto applying coupons for eligible customer segmentsBack in November we released a new and powerful feature as part of the behavioral targeting product. It allows marketers to automatically apply coupon codes only to eligible segments of […]Read more
Going the extra mileYesterday I stumbled upon this blog post http://www.nonlineblogging.com/blog/2010/2/11/dont-be-mr-average-why-averages-are-a-bad-bad-thing-in-digit.html and it’s right on. If you think about it, you can’t really improve conversion rates unless you start segmenting your traffic and […]Read more
Optimization, segmentation and dynamic targetingI saw a few discussions on LinkedIn Answers about dynamic content and I realized there is some confusion about the term and what it means. People confused dynamic content with […]Read more
Increasing PPC campaigns ROI using optimized landing pagesA few days ago a merchant contacted us as he wanted to increase conversion rates by adding personalization to his e-commerce site. We took a quick look at his site […]Read more
Segmentation and targeting service released!We have recently added a new member to our eCommerce Personalization suite: meet our post click segmentation and targeting tool. The tool allows marketers to define highly targeted customer segments […]Read more
