Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

Popping balloons in your throat: Using the power of the crowd for social...

By NICOLE KERSH I recently read a report outlining the big e-commerce trends for 2015. The report was extensive and focused on ways e-commerce retailers can improve their social proofing and […]

Getting Started with Facebook Offers

With a few marketing tools already in play, like Facebook ads and sponsored stories, Facebook recently launched Facebook Offers for Page Administrators. The feature enables you, as page administrator, to offer […]

Checkout using Facebook login on skechers.com

There is an opportunity for online retailers to leverage Facebook login (formerly known as Facebook Connect) to streamline the checkout process. I wanted to share what skechers.com did and while […]

Social Targeting and Personalization

Most of the targeting done today is based on intent and behavior. For example offering promotions to new visitors or changing landing pages banners dynamically based on search keywords or […]

What does Facebook’s new like button mean?

A few days ago Facebook announced their latest platform direction, the “Open Graph”. If you remember at some point Facebook tried “Beacon” which handled privacy miserably and failed. 2 years […]

Facebook connect vs. share

With all the buzz around social shopping, web 2.0 and widgets people often ask us what is the difference between Facebook connect and a “share this” button you see on […]