Auto applying coupons for eligible customer segmentsBack in November we released a new and powerful feature as part of the behavioral targeting product. It allows marketers to automatically apply coupon codes only to eligible segments of […]Read more
Increasing Email CTR from 6% to 50%A customer of ours found out that his email marketing efforts were becoming less and less effective. During the last year he sent out 50% more emails than the year […]Read more
Going the extra mileYesterday I stumbled upon this blog post http://www.nonlineblogging.com/blog/2010/2/11/dont-be-mr-average-why-averages-are-a-bad-bad-thing-in-digit.html and it’s right on. If you think about it, you can’t really improve conversion rates unless you start segmenting your traffic and […]Read more
Optimization, segmentation and dynamic targetingI saw a few discussions on LinkedIn Answers about dynamic content and I realized there is some confusion about the term and what it means. People confused dynamic content with […]Read more
Increasing PPC campaigns ROI using optimized landing pagesA few days ago a merchant contacted us as he wanted to increase conversion rates by adding personalization to his e-commerce site. We took a quick look at his site […]Read more
Segmentation and targeting service released!We have recently added a new member to our eCommerce Personalization suite: meet our post click segmentation and targeting tool. The tool allows marketers to define highly targeted customer segments […]Read more
