Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

Superior Customer Experience Strategy: Examples from Target, Parachute, and more

Can you improve you onsite customer experience?According to a McKinsey study, "customer experience leaders gain rapid insights to build customer loyalty, make employees happier, achieve revenue gains of 5 to […]

[Guide] Advanced Behavioral Segmentation to Increase Profits. Examples + more.

Behavioral segmentation creates personalized customer journeys and increases profits. This post shares advanced behavioral segmentation tactics and strategies for eCommerce brands. Today, personalization software gives you the ability to observe […]

[Guide] Advanced content personalization examples for ecommerce

Many stores fail to utilize content personalization to increase conversions.The truth is, while product recommendations are fantastic, they are just part of a comprehensive conversion optimization strategy.This guide breaks down […]

[Guide] Customer retention metrics: Multiply eCommerce profits

To create a thriving business, you need a handle on retention metrics. This post serves as an overview of retention, and how eCommerce stores can measure their success. Table Of […]

Black Friday 2020 Statistics (including Cart Abandonment & Conversion)

This article will break down Black Friday statistics in 2020, including digital conversion rates and cart abandonment. We segment data by country and device go give a full picture on […]

iOS Dominates Mobile Conversions and Other 2017 Stats

Mobile has taken control of traffic. Around the world, mobile has surpassed desktop - and in 2018 shoppers will use their mobile devices more than ever. According to comScore, the average […]

Product Recommendation Effect on Black Friday Weekend

Black Friday weekend is the most important sales weekend for many eCommerce stores. Many invest in technology to help bolster sales. This year, in addition to looking at shopping cart […]

Psychographic Segmentation

Personalization is key to conversion optimization. It is clinically proven that personal interactions matter. The question is, how accurate and relevant can we get our offers. Can we do more […]

Barilliance Nominated for “Best Software Solutions Agency” in Upcoming eAwards

Barilliance recognized by esteemed eAwards for innovative personalization suite Barilliance Solutions received the honor of being nominated for “The Best Software Solutions Agency” in the upcoming eAwards 2016. […]

SmartInsights selects Barilliance as one of the leading 5 technologies in the Personalization...

SmartInsignts published today a Free Digital Marketing Tools and Service report that recommends 30 categories of marketing technology. The 30 categories are grouped across the Smart Insights RACE Planning framework for managing digital […]