By Dave Chaffey

30 cutting-edge digital marketing tools and techniques to help grow your business

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#2: Content Recommendation, Personalisation, Retargeting and Effectiveness Review Tools

Even if you have won the battle to create outstanding content, site managers still have the challenge of connecting audiences with the most relevant content. Dynamic recommendations of the most relevant content for a visitor can assist here.

Site personalisation technologies have been used for a long time for targeting products and offers to visitors to customer sites, but these have not been used so widely outside the Ecommerce setting. New tools make this possible.   Read More