By ARMANDO ROGGIO

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Personalization May Increase Sales

The Wish app uses data mining and machine learning to show users (who are ultimately shoppers) products they are likely to buy, save, or share………………..

Merchants could seek to emulate this sort of personalization using any one of a number of effective product recommendation tools, such as the following.

• Baynote
• Barillance
• BTBuckets
• Bunting
• Richrelevance
• Monetate
• IBM Product Recommendations
• Adobe Target

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