Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

More flexibility in your cart abandonment email templates

A newer version of this post has been created for 2018. Click here to view updated post. When we design our products and specific features within them ease of […]

Shopping Cart Abandonment Rates on Black Friday Weekend

Note: An updated version of this report for 2017 can be found here.New statistics published today by Barilliance indicate that the average global cart abandonment rate during Black Friday-Cyber Monday […]

6 Shopping Cart Abandonment Solutions That Should Not Be Ignored

We often see that one of the biggest obstacles online retailers face is visitor abandonment. A great deal of money and effort has been spent bringing prospects to a site. […]

Cart abandonment emails best practice benchmark study

A new study published by Barilliance indicates that sending out timed multistage cart abandonment emails significantly increases cart recovery and conversion among abandoned e-commerce site visitors, leading to an 18% […]

5 Techniques to Improve the Consumer Buying Process with Superior Customer Experience

89% of brands expect to principally compete on the topic of customer experience, as opposed to price and product, as the main brand differentiator. As such, you should target and […]

Brexit Sales Statistics – One Week Later

The Brexit referendum had economic implications far beyond the United Kingdom. Pension funds in the US lost value and the GBP’s fall against the Euro will cause a spike in […]

Barilliance Email Personalization Pays Off for Online Fashion Retailer Lux Fix

According to InternetRetailing most of the UK’s Top500 retailers lag behind when it comes to implementing an email personalization program. While the majority of marketers understand the advantages of email […]

How to Increase your Email Capture Rate – eBook

The vast majority of store owners invest substantial resources in acquiring new business, abandoning former prospects. Research shows that only 8% of ecommerce shoppers are returning visitors, however they are […]

How retailers can create a personalised shopping experience for four main shopper types

On November 11-12, 2015, thousands of marketers, brands and agencies attended the Festival of Marketing over two days in Tobacco Dock, East London. Presenting on the Personalisation stage, Simon Peirson from Barilliance […]