How to maximize your email campaigns effectivenessEmail newsletters are an important device in every marketer’s toolbox. Some new, easy to implement, Barilliance techniques can help you maximize their effectiveness. In the following document we detail three […]Read more
Cart Abandonment Conversion Rates StatsLast week we reported that as many as 65% of online shoppers abandoned their shopping carts during the Black Friday-Cyber Monday weekend. Today we’re proud to report that online retailers who retargeted […]Read more
Cart Abandonment Rates on Black Friday – Cyber Monday WeekendNew statistics published today by Barilliance indicate that 79% of mobile phone users abandoned their shopping cart during the Black-Friday/Cyber-Monday weekend. The average cart abandonment rate during that period was 65%.Reported abandonment […]Read more
Product Recommendations Best Practices StudyA new study published today by Barilliance reveals that conversion rate of visitors who click on product recommendations is 5.5 higher than the conversion rate of non-clicking visitors. The study aggregated […]Read more
Personalizing the shopping experience with weather related promotionsWhen people want to start a conversation with a random stranger, the weather is generally the topic they’ll choose. When you enter a brick and mortar store you are often […]Read more
Increase conversions with GeoTargetingToday I’d like to share with you a few best practice samples of how our customers are utilizing GeoTargeting rules to personalize their landing pages. “We ship to your area […]Read more
A great success at the 2014 Online Retailer Conference & eCommerce ExpoFor the second consecutive year, Barilliance exhibited last week in Australia’s largest eCommerce, digital marketing and technology event dedicated to the retail industry. Peter Macaulay, Director, Kitchenware Direct, presented at […]Read more
Shopping cart abandonment emails – get personalA recent McKinsey & Co. article titled – ‘Why marketers should keep sending you e-mails’ states that “If you’re wondering why marketers seem intent on e-mailing you more and more there’s […]Read more
2014 – The year of the personalized customer engagementThe ability to offer personalized customer experience is gaining traction in 2014. We at Barilliance call this prediction “Intent Based Marketing”. Well, it’s not really a prediction; Contact us to see how we make it a reality.Read more
Amazon Air- the 30 minutes delivery by dronesWe at Barilliance, love cool eCommerce innovation. Jeff Bezos recently showed Amazon’s disruptive delivery concept. 30 minutes delivery by drones. Although its not expected to be available anytime soon. We […]Read more
