Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

Geo Targeting Banner Increase Conversion Rate by 935%?

It’s not a secret that targeting visitors with relevant messages could have a big impact on conversion rates. One of our customers in the US has been targeting selected countries […]

Major update to the behavioral targeting product

Today we are announcing a major upgrade to the behavioral targeting product. The goal of this release is to make it as simple and quick as possible to get value […]

Do you treat your best customers differently?

You probably know that good feeling when you are a regular at a restaurant or a shop. When you come in, you’re treated differently and you feel important. I always […]

Auto applying coupons for eligible customer segments

Back in November we released a new and powerful feature as part of the behavioral targeting product. It allows marketers to automatically apply coupon codes only to eligible segments of […]

cart abandonment due to high shipping cost

A recent customer used our targeted feedback forms functionality to survey shoppers who abandon the checkout process. Very quickly, the top reason emerged and not surprisingly it was high shipping […]

The power of a personalization platform

Personalization is all about listening and understanding the individual customer which is key to any B2C company. Barilliance provides a personalization platform and our customers can leverage strong synergies between […]

growing your email list

There are several common practices online retailers use to grow their email lists. Offering first time visitors a coupon is probably the most effective one and it can also create a nice conversion lift […]

Basket abandonment emails, the feedback opportunity

Most merchants think about cart abandonment emails as an opportunity to recover lost sales and that is indeed the ultimate goal. But following up with this segment of visitors presents […]

personalized email recommendations without integration

We’ve been supporting email recommendations for a while now but it required our customers to use our apis which also meant – an “IT project”. We noticed that this approach […]