Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

shopping cart abandonment service released

Last week we released the latest member of our e-commerce personalization products suite: a shopping cart recovery tool that sends automated emails to shoppers who left the checkout process without […]

Going the extra mile

Yesterday I stumbled upon this blog post http://www.nonlineblogging.com/blog/2010/2/11/dont-be-mr-average-why-averages-are-a-bad-bad-thing-in-digit.html and it’s right on. If you think about it, you can’t really improve conversion rates unless you start segmenting your traffic and […]

Recommendation engine for e-commerce sites, build vs. buy?

Some of the online retailers we talk to, realize the value of cross-sells and up-sells and decide to embark on a “DIY path”. I may be biased here but I […]

Amazon web services migration completed

We’ve been working hard on moving our infrastructure completely over to Amazon Web Services and we’re happy to announce that the transition is now completed. Using Amazon Elastic Cloud computing […]

Optimization, segmentation and dynamic targeting

I saw a few discussions on LinkedIn Answers about dynamic content and I realized there is some confusion about the term and what it means. People confused dynamic content with […]

Increasing PPC campaigns ROI using optimized landing pages

A few days ago a merchant contacted us as he wanted to increase conversion rates by adding personalization to his e-commerce site. We took a quick look at his site […]

Personalized store locator

There are so many opportunities to enhance the shopping experience by personalizing it. A few days ago I came across rockport.com and found their use of my Geolocation information to […]

Product recommendations on out of stock pages

Do you measure how many out of stock page views (i.e. out of stock products which are being viewed by your visitors) you receive per day? Consider shoppers who search […]

Segmentation and targeting service released!

We have recently added a new member to our eCommerce Personalization suite: meet our post click segmentation and targeting tool. The tool allows marketers to define highly targeted customer segments […]