Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

[Guide] Upsell and cross-sale examples ft. Disney, Etsy +more

When used correctly, upselling and cross-selling improve customer experiences and store profits.This guide explores a variety of ways to implement cross-sales from a customer's point of view. We believe that […]

How to craft a welcome email series that sells

An effective welcome email series will deepen customer relationships and drive sales.Unfortunately, many brands do not make the most of the opportunity to craft a truly excellent welcome campaign. In […]

[Guide] Advanced Customer Lifecycle Management

Customer lifecycle management is becoming increasingly mandatory for eCommerce stores to be successful.This guide illustrates how to multiply profits, repeat purchases, and customer loyalty with best practices and examples from […]

[Guide] Database Marketing Examples + Tactics to Succeed

Database marketing is the single most impactful investment you can make as an eCommerce store. Today, customer data can be collected, analyzed, and leveraged to create personal offers. With database […]

[Guide] Improve your repeat purchase rate ft. Southwest, e.l.f., + more.

Improving your repeat purchase rate can multiply profits. This guide breaks down numerous strategies you can implement to bring customers back to your store, including replenishment campaigns, triggered messages, and […]

[Guide] Customer segment analysis: Create Better Offers

Your customers are not identical. They have varying desires, needs, willingness to pay, and risk tolerance. To succeed, eCommerce stores must be able to create and present relevant, personal offers. […]

Using Customer Data Platforms to Increase Revenue

Customer data is imperative to success.Successful companies utilize data throughout the customer lifecycle - from acquisition to engagement, to repeat purchase. The challenge is how to effectively combine data. Customers […]

[Guide] How to use product attributes and taxonomy to multiply profits (examples)

Product attributes are an often overlooked form of conversion optimization. This post dives deep into how eCommerce brands can use product taxonomy to increase profits. We explore examples from Target, […]

How to use micro conversions to increase sales

Micro conversions allow you to measure (and optimize) journeys instead of moments. In today's world of increasing CAC and competition, it is more important than ever to focus on repeat […]

[2021] Click and Collect Strategies: How Target +273% Sales same day fulfillment

In Q2 2020, Target increased pick-up sales by 60% and Drive Up sales by an incredible 700%+. It is compelling proof that click and collect is becoming a mandatory fulfillment […]