5 Easy Steps: Track Shopping Cart Abandonment Rate in Google AnalyticsThis is an in-depth, step by step instruction manual on how to measure shopping cart abandonment rates in Google Analytics. The truth is, the process to set up tracking is […]Read more
Introducing Multivariate Testing with Live EditorBarilliance, a leading personalization platform for Retailers, launches full multivariate testing and optimization with a live front end visual editor. Retailers can now create personal experiences for unlimited audiences, without […]Read more
[Guide]: Powerful AB Testing for eCommerceWhat are the most effective ecommerce ab tests? While you can use any AB testing framework with Barilliance, we've found a number of best practices that generate the best customer […]Read more
Cyber Monday 2020 Statistics (including Cart Abandonment & Conversion Rate)Traditionally, Black Friday has been the most important shopping day in many major markets. However, as store's merchandising strategies began to evolve, a number of competing shopping occasions developed. None of […]Read more
A curated list of AB test examples. See what works.Experimentation leads to success. Luckily, you can accelerate your results learning from successful AB test examples.Below, we've organized samples from top eCommerce companies by ab test type, including customer acquisition, […]Read more
Proven strategies to lower churn + increase profit. Examples + more.Existing customers convert 73.72% more often and spend 16.15% more AOV than new customers. As we'll see, reducing churn in eCommerce depends on driving repeat purchases. We do that through re-engagement, […]Read more
Implementing eCommerce Pricing Strategy: Value Pricing to Increase ProfitsThe most effective way to increase eCommerce profits is to optimize your pricing strategy.The truth is, personalization and behavioral segmentation can create enormours value for your store. This post outlines how […]Read more
How COVID-19 Is Impacting the Home and Garden IndustryThis post is part 4 of our ongoing coverage of COVID-19's impact on eCommerce. Here we focus on the Home and Garden industry, including furniture and other home goods. To see how […]Read more
How COVID-19 Is Impacting the Fashion IndustryCOVID-19 affects industries differently. To some industries, such as travel, it is decimating demand. For other sectors of the economy it is providing opportunities.Last week we covered how COVID-19 is affecting […]Read more
How COVID-19 Is Impacting eCommerce in the EUAs the world reacts to the COVID-19 pandemic, we wanted to supply detailed information on how this virus is affecting eCommerce stores. This article focuses on the European Union (EU). […]Read more
