Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

How FB Messenger Can Dramatically Lower Cart Abandonment

Do you know the biggest opportunity to lower cart abandonment in 2018?Every few years, a new marketing opportunity emerges.Today's new channel is messaging apps. And the biggest opportunity is in […]

Definitive Guide: eCommerce Conversion Rate Optimization

This series has been moved to its own page. You can find it at barilliance.com/conversion-rate-optimizationConversion is important.Today we begin a new series on how eCommerce stores can optimize conversions on their site. […]

Ropo Effect Statistics and 9 Ways to Increase Sales

Customers want to make informed decisions.In fact, 88% of shoppers research online before making a purchase. This customer behavior, known as ROPO (research online, purchase offline) presents a HUGE opportunity in […]

[Case Study] 17 Omnichannel Strategies and Tactics Breakdown

Omnichannel retailing isn’t new. But the truth is …Most retailers are failing at creating successful omnichannel strategies.Despite the vast majority (90%) of brands having an omnichannel strategy in place, only 8% […]

[New Study] New vs Returning Customers eCommerce Behavior

How valuable is getting a customer back to your site?We wanted to discover how returning visitors acted differently than first time visitors, looking at how they acted across the most […]

Abandoned Email Templates: Definitive Guide (Updated 2018)

This is the ultimate guide to abandoned cart emails. It is NOT just a collection of tips.Instead, you will see successful strategies employed by the most successful eCommerce stores of 2018, […]

Black Friday 2017 Cart Abandonment Stats

Black Friday, the single highest selling day in eCommerce, just passed. This year we looked at over 18 million sessions over Black Friday and Cyber Monday weekend from top performing eCommerce […]

4 Retention Tactics/ Tools You Can Implement Right Now!

Retention marketing is the marketing strategy which focuses on the existing customer base. The strategy aims to make them repeat customers by nurturing the relationship and keeping them happy, […]

Client Retention Strategies/Tools That Work The Best

Retention marketing is a rising topic in the e-commerce community for being extremely vital and profitable. Its importance can be summarized with the famous statistic by Bain & Co. – […]

What Should I Include in Abandoned Cart Recovery Emails?

It is quite the common knowledge amongst e-tailers that cart abandonment emails are the way to recover abandoned carts. Barilliance’s recent studies show that our clients can convert up to […]