What are Triggered Emails?What are triggered emails? There are multiple reasons for sending emails to customers throughout their shopping journey. However, sending them manually is time-consuming, effortful and confusing. Instead of manually sending […]Read more
Real-Time Notifications Can Increase Your Conversions by up to 8%What are real-time notifications? Imagine Mike, who wants to book a double room in a hotel in Boston for a couple of nights. He finds a nice hotel at a […]Read more
5 Effective Email Marketing Hacks to Increase Your Conversions (#3 Is Powerful!) Email marketing is a very common strategy for driving customers to your site and increasing conversions. Being so common, consumers are exposed to 78 new emails on average every […]Read more
Create a Sense of Urgency by Presenting Real-Time Notifications of Shoppers’ Activity on...Why should you create a sense of urgency? Urgency is the sense of a pressing, high priority matter that requires a quick action. The sense of urgency is extremely effective […]Read more
Why Should You Use Product Recommendations?Companies nowadays offer a multitude of items. This gives customers a lot of choice but can also hinder their search. Due to time constraints and the accepted level of effort […]Read more
Take These Steps to Start Recovering Abandoned CartsCart abandonment is known to be a major issue in e-commerce, with an average rate of 71.39% in 2015. A study found that only 49% of visitors who reached the […]Read more
Add Product Recommendations to Cart Abandonment Emails?One of the best practices to recover abandoned carts is by sending out cart abandonment emails, which reduces abandonment by 10%-30%. So, what kind of content can we put in […]Read more
The Ultimate Cart Abandonment Prevention ChecklistCart abandonment is a widespread and growing issue, which keeps e-tailers on the lookout for new strategies to prevent and tackle it as well as to boost conversions. An average […]Read more
What is Website PersonalizationThe Age of the Customer We now live in The Age of the Customer, a term Jim Blasingame coined, which refers to the idea that customers have the upper hand […]Read more
What is Cart Abandonment?Please note, There is an updated version of this article here. What is Cart Abandonment?Cart abandonment is when customers add items to their online shopping cart but exit the website without […]Read more
