Create Social Proof by Presenting Real-Time Notifications of Shoppers’ Activity on Your SiteWhy should you care about social proof? Social proof is the influence of other people over an individual’s decision making. Social proof has a great effect on customer’s’ decision making. […]Read more
What are Triggered Emails?What are triggered emails? There are multiple reasons for sending emails to customers throughout their shopping journey. However, sending them manually is time-consuming, effortful and confusing. Instead of manually sending […]Read more
Real-Time Notifications Can Increase Your Conversions by up to 8%What are real-time notifications? Imagine Mike, who wants to book a double room in a hotel in Boston for a couple of nights. He finds a nice hotel at a […]Read more
5 Effective Email Marketing Hacks to Increase Your Conversions (#3 Is Powerful!) Email marketing is a very common strategy for driving customers to your site and increasing conversions. Being so common, consumers are exposed to 78 new emails on average every […]Read more
Create a Sense of Urgency by Presenting Real-Time Notifications of Shoppers’ Activity on...Why should you create a sense of urgency? Urgency is the sense of a pressing, high priority matter that requires a quick action. The sense of urgency is extremely effective […]Read more
Why Should You Use Product Recommendations?Companies nowadays offer a multitude of items. This gives customers a lot of choice but can also hinder their search. Due to time constraints and the accepted level of effort […]Read more
Take These Steps to Start Recovering Abandoned CartsCart abandonment is known to be a major issue in e-commerce, with an average rate of 71.39% in 2015. A study found that only 49% of visitors who reached the […]Read more
Add Product Recommendations to Cart Abandonment Emails?One of the best practices to recover abandoned carts is by sending out cart abandonment emails, which reduces abandonment by 10%-30%. So, what kind of content can we put in […]Read more
The Ultimate Cart Abandonment Prevention ChecklistCart abandonment is a widespread and growing issue, which keeps e-tailers on the lookout for new strategies to prevent and tackle it as well as to boost conversions. An average […]Read more
What is Website PersonalizationThe Age of the Customer We now live in The Age of the Customer, a term Jim Blasingame coined, which refers to the idea that customers have the upper hand […]Read more
