By Rohan Ayyar

…….Besides showcasing your best-sellers, product recommendations have immediate payoffs. By showcasing items that are similar to or complementary to the items that a user is currently browsing, you widen the consideration set and increase the chances that at least one of the items will be liked by the user and added to their cart.

In other words, you’re offering consumers the luxury of choice and getting in return the gift of higher conversions. An online personalization study by Barilliance  showed that customers who click on product recommendations convert 5.5 times more than those who do not.

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