By Ido Ariel

Who doesn’t like a deal? Who doesn’t like to pay less than what everyone else is paying for the exact same item?

Coupons have been in existence since the dawn of the Modern Age and for good reason – they work.

This is no less true, and perhaps even more so, in the Ecommerce Age. Using coupons is an easy way to increase conversions and augment sales.

But how you employ them can be just as important as their actual use.  What follows is a compilation of best practices for offering coupons, so you can derive the greatest benefit.

It discusses how to structure coupons, when to use them, how often and in what manner. Follow these suggestions and your coupon campaigns are sure to become an effective marketing tool.

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