How JD Sports outdoors brands Blacks and Millets integrated personalisation into their experience

With average online conversion rates still languishing below 5 percent for retailers, the use of personalised merchandising techniques to boost conversion is a popular investment for many retail sites. This case study of two outdoor retailers who are now owned by JD Sports shows the type of benefits that are possible with different forms of personalised recommendations and how they can be used on different page types…..Read More