Israeli startup Barilliance offers solutions to increase etailers’ conversion rates and, ultimately, their bottom line

A Q&A with Barilliance co-founder Ido Ariel. 

SUB: Please explain what Barilliance is, and the value proposition you bring to shopping.

Ariel: Barilliance is a one stop shop for ecommerce personalization solutions which enable our online retailing customers to increase their conversion rates by hundreds of percent by facilitating the use of personalization to reach out and close lost sales. In addition to our recently launched Facebook Fan Page Personalization solution, Barilliance’s eCommerce Personalization suite includes solutions for shopping cart abandonment, personalized product recommendations, email personalization, and onsite behavioral targeting.

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