There are so many opportunities to enhance the shopping experience by personalizing it. A few days ago I came across rockport.com and found their use of my Geolocation information to be very compelling.

Rockport shows you the nearest stores to you at the bottom of the page

This experience is much better than the standard one and definitely sets rockport apart. I wish they would have take it even further and show me product availability in stores near me automatically when I’m browsing products on the site.