How Skandium Uses Triggered Emails to Recover Revenue.
Brought to you by Skandium & Barilliance
Building a Complete Cart Abandonment Solution
Skandium is a leading UK retailer delivering modern, Skandinavian lifestyle products to its customers' homes.
With Barilliance, Skandium is able to react to visitors onsite behavior in real time. They've built multiple service offers that captures browser's contact information, and allows Skandium to build relationships that otherwise would have been lost.
Increasing Revenue With Triggered Emails
Key Results
40.87%
Open Rate
12.29%
Click Through Rate
18.18%
Conversion Rate
$14.86 per $1
ROI
Solutions Employed
Skandium uses onsite personalization and automated email campaigns to respond to customer's actions.
With Barilliance, they are able to track what categories and items customers are interested in. They can react in real-time, giving better customer service and opening channels of communication through email opt-in forms.
By offering added service and convenience, they are able to initiate a relationship with a once invisible visitor.
Below is an example of how Skandium uses service and convenience to benefit their future customers while earning permission to followup with their prospects.
Email My Cart Email Capture
With Barilliance, Skadium is able to present relevant offers to targeted segments.
Barilliance can trigger this pop-up when any number of conditions are met. For this Email My Cart offer, Skadium targeted visitors who satisfied three criteria:
Automatic Multi-Step Campaigns
Followup emails that follow timing best practices are effective.
In our study of over 200 eCommerce stores, the first followup can convert 17.7% of recipients, while the final followup can convert up to 18.2%.
Skandium built a three stage cart recovery campaign, with email suppression logic to not send a followup when a customer converts.
Powerful A/B Optimization
Once Skandium built their first multi-step campaign, they began testing different components to strengthen their results.
A/B testing is built into the Barilliance platform, making it easy to segment any percentage of traffic to a test.
The first thing Skandium tested was their email subject lines.
Juan Castells - eCommerce Manager At Skandium
"We were able to define the exact target audience we want, and create personalized offers for them.
Barilliance helps us control the visitor experience, and has greatly increased our conversion rate."
How Skandium Personalizes Customer Journeys
Solutions Employed
Skandium leverages a variety of onsite personalization techniques.
By defining target audiences, Skandium is able to create specific offers. For example, depending on where the shopper is from, Skandium is able to offer 1 day shipping, or duty free purchases.
Geolocation Offers
Skandium created unique messages for each primary customer location. For example, if the customer is viewing from the United States, they will display a message that reads:
No Import Duties for orders to the USA under $800
Geolocation personalization ensures that Skandium's messaging is relevant.
Abandonment Intervention
Skandium identified visitors copying product names as a prelude to abandoning the site and searching for a similar product elsewhere.
To intervene they disrupt customers abandonment with a message, assuring them they will price match any UK retailer.
Juan Castells - eCommerce Manager At Skandium
"Barilliance gives us the ability to personalize our interactions with visitors. Putting the right message at the right time in the customer journey allows us to address customer concerns in real time."
About Barilliance
We help retailers increase revenue by creating personalized experiences for their customers across mobile, web, and email.
We do this by aggregating and collecting your data in one place, and using machine learning to automatically create optimal experiences overtime. Partners have the ability to explicitly create personalization strategies that match their own business objects.
Our technology stack has helped well over 500 world class companies, including US Appliances, GANT, and Pushys.
If you believe personalization can help create better experiences for your customers and increase revenues, fill out the form and speak with a personalization expert. Discover if Barilliance is the right partner for you.
About Barilliance
We help retailers increase revenue by creating personalized experiences for their customers across mobile, web, and email.
We do this by aggregating and collecting your data in one place, and using machine learning to automatically create optimal experiences overtime. Partners have the ability to explicitly create personalization strategies that match their own business objects.
Our technology stack has helped well over 500 world class companies, including US Appliances, GANT, and Pushys.
If you believe personalization can help create better experiences for your customers and increase revenues, fill out the form and speak with a personalization expert. Discover if Barilliance is the right partner for you.