How Venta Muebles Online Uses Barilliance to Multiply Sales
Brought to you by Venta Muebles & Barilliance
How Personalization in Shopping Experience Increases ROI
According to the Financial Times, Home Design Virtual Shops is the fastest growing eCommerce store in Spain. Their flagship store is ventamueblesonline.es.
With Barilliance, Ventamueblesonline creates unique experiences by monitoring visitor behavior and personalizing its pages, message bars, pop-up windows and product recommendations for each client.
The end result is relevant and compelling offers
Barilliance's multi-language solution has enabled Venta Muebles to implement these improvements across their sites in Spain, France, Italy, and Portugal
Key Results
+180%
Ecommerce Conversion Rates
2x
Average # of Product Recommendations Visitors Engaged
+25%
Increased Sales
Solutions Used
Using In-Session Behavior to Personalize Customer Journey & Maximize Sales
Below is a breakdown on how a visitor's experience is enhanced with Barilliance.
1. First Visit to Home Page
First time visitors are anonymous. Barilliance suggests product categories based on past visitors, surfacing the most popular categories first.
This is also where our 360 Profile begins. The anonymous visitor is tracked, including all interactions with the site, as well as more general information like traffic source.
2. First visit to the product page
As the visitor interacts with the store, they reveal their intent.
In this case, the visitor navigates to a product page. Barilliance registers what product categories and products they are interested in.
Barilliance is able to recognize any number of product attributes you define - from price range to brand to product category to color. This information can then be used for segmentation, or as you will see, dynamically updating web offers.
3. Using Dynamic Recommendation on Product Page
From the first customer engagements, Barilliance begins personalizing which products are recommended.
In this case, Venta Muebles has two product recommendation widgets setup on their product page. The first showcases products similar to the one the client is evaluating. Products shown are filtered to be within the same price range and help ensure a sale.
The second widget shows complementary products. These cross-selling opportunities are often purchased alongside the given product, increasing AOV.
4. Back to Home Page
Barilliance is capable of personalizing any page. This includes home, category, product, and cart pages.
When this visitor returns to the home page, instead of displaying the most popular products, it displays the most popular products from the category last visited.
Constantino García CEO
"Barilliance's personalization platform allows us to create specific offers and customize the entire customer journey for our visitors."
Increase Sales with Real-Time Notifications
With Live! Notifications, Ventamueblesonline is able to present social proof messages related to the exact category and products that customers are buying.
Since implementing, they've seen increased sales across their platforms.
Solutions Used
Constantino García CEO
"We've invested a lot to make our site easy to use. Barilliance takes that to the next level by giving us the ability to control exactly what offers each customer segment receives."
Increase Sales with Website Personalization
Website Personalization uses dynamic content, messages, and offers.
You are able to define any number of segments, from first time visitors to loyal customers. Each segment will receive their custom messages. Venta Muebles uses a variety of content types - from banners to message bars to traditional pop-ups.
Key Results
+3-25%
Conversion Rate on Personalization Rules
+$298 AOV
Average Order Value Across Personalization Rules
Solutions Used
Using a Variety of Personalization Tools to Create Personal Offers
Presenting the right offer to the right prospect is foundational to improving convrsion rate.
With Onsite Personalization, Venta Muebles is able to recognize specific customer segments. Specific offers are crafted for each, and their web experience is tailored in real time.
1. Dynamic Cart Offers
One effective example is cart based messaging.
Customers are offered a free pair of sunglasses if they purchase $350 or more. This promotion is emphasized when a client puts an item into their cart.
The message bar reads: "Get your free POLAROID when you purchase $350, you have $293 left."
2. Central Dashboard with Conversion and AOV stats
All personalization rules have a centralized dashboard.
You can easily see a variety of metrics, including the rule's conversion rate and AOV.
Constantino García CEO
"Barilliance's personalization platform allows us to create specific offers and customize the entire customer journey for our visitors."
About Barilliance
We help retailers increase revenue by creating personalized experiences for their customers across mobile, web, and email.
We do this by aggregating and collecting your data in one place, and using machine learning to automatically create optimal experiences overtime. Partners have the ability to explicitly create personalization strategies that match their own business objects.
Our technology stack has helped well over 500 world class companies, including US Appliances, GANT, and Pushys.
If you believe personalization can help create better experiences for your customers and increase revenues, fill out the form and speak with a personalization expert. Discover if Barilliance is the right partner for you.
About Barilliance
We help retailers increase revenue by creating personalized experiences for their customers across mobile, web, and email.
We do this by aggregating and collecting your data in one place, and using machine learning to automatically create optimal experiences overtime. Partners have the ability to explicitly create personalization strategies that match their own business objects.
Our technology stack has helped well over 500 world class companies, including US Appliances, GANT, and Pushys.
If you believe personalization can help create better experiences for your customers and increase revenues, fill out the form and speak with a personalization expert. Discover if Barilliance is the right partner for you.