How Venta Muebles Online Uses Barilliance to Multiply Sales

Brought to you by Venta Muebles & Barilliance

How Personalization in Shopping Experience Increases ROI

According to the Financial Times, Home Design Virtual Shops is the fastest growing eCommerce store in Spain. Their flagship store is ventamueblesonline.es.


With Barilliance, Ventamueblesonline creates unique experiences by monitoring visitor behavior and personalizing its pages, message bars, pop-up windows and product recommendations for each client.
The end result is relevant and compelling offers


Barilliance's multi-language solution has enabled Venta Muebles to implement these improvements across their sites in Spain, France, Italy, and Portugal

Key Results

+180%

Ecommerce Conversion Rates

2x

Average # of Product Recommendations Visitors Engaged

+25%

Increased Sales

Solutions Used

  • Embedded Product Recommendations - Placed throughout the site and within emails.
  • AI Optimization - As Barilliance collects more user behavior, the product recommendation widget becomes more effective at matching the right product to new visitors.
  • Omnichannel Tracking - Finally, Barilliance is able to track prospects and customers across devices and stores (including brick & mortar), to create a complete 360 customer profile. 

Using In-Session Behavior to Personalize Customer Journey & Maximize Sales

Below is a breakdown on how a visitor's experience is enhanced with Barilliance. 

1. First Visit to Home Page

First time visitors are anonymous. Barilliance suggests product categories based on past visitors, surfacing the most popular categories first. 


This is also where our 360 Profile begins. The anonymous visitor is tracked, including all interactions with the site, as well as more general information like traffic source.

2. First visit to the product page

As the visitor interacts with the store, they reveal their intent.


In this case, the visitor navigates to a product page. Barilliance registers what product categories and products they are interested in.


Barilliance is able to recognize any number of product attributes you define - from price range to brand to product category to color. This information can then be used for segmentation, or as you will see, dynamically updating web offers. 

3. Using Dynamic Recommendation on Product Page

From the first customer engagements, Barilliance begins personalizing which products are recommended.


In this case, Venta Muebles has two product recommendation widgets setup on their product page. The first showcases products similar to the one the client is evaluating. Products shown are filtered to be within the same price range and help ensure a sale.


The second widget shows complementary products. These cross-selling opportunities are often purchased alongside the given product, increasing AOV.

4. Back to Home Page

Barilliance is capable of personalizing any page. This includes home, category, product, and cart pages.


When this visitor returns to the home page, instead of displaying the most popular products, it displays the most popular products from the category last visited.

Constantino García CEO

"Barilliance's personalization platform allows us to create specific offers and customize the entire customer journey for our visitors."

Increase Sales with Real-Time Notifications

With Live! Notifications, Ventamueblesonline is able to present social proof messages related to the exact category and products that customers are buying.


Since implementing, they've seen increased sales across their platforms.

Solutions Used

  • Social Proof Messages - Examples include:  "More than 480 people are saving right now at Ventamueblesonline", "What our customers love" and "The last purchase was 3 minutes ago from Madrid".
  • Urgency Messaging - Urgency messages encourage orders now. An example Venta Muebles uses is"Date Prisa! 7 people are about to buy this product.

Constantino García  CEO

"We've invested a lot to make our site easy to use. Barilliance takes that to the next level by giving us the ability to control exactly what offers each customer segment receives."

Increase Sales with Website Personalization

Website Personalization uses dynamic content, messages, and offers. 


You are able to define any number of segments, from first time visitors to loyal customers. Each segment will receive their custom messages. Venta Muebles uses a variety of content types - from banners to message bars to traditional pop-ups. 

Key Results

+3-25%

Conversion Rate on Personalization Rules

+$298 AOV

Average Order Value Across Personalization Rules

Solutions Used

  • Message Bars - Venta Muebles uses message bars to highlight expiring offers, create geolocalized delivery times, offer specific financing conditions, and other custom offers. 
  • Discount Coupons - Onsite Personalization gives you complete control on who and when financial incentives are offered to complete a deal. You can send offers at any point, and dynamically change the incentive based on a cart's content.
  • Cross Device Continuity - Barilliance enables a seamless, multi-channel shopping experience by preserving cart data and updating across devices.
  • Dynamic Pop-Ups - Pop-up messages can be customized to match specific customer segments: from getting an email for new visitors to joining loyalty programs to past clients.

Using a Variety of Personalization Tools to Create Personal Offers

Presenting the right offer to the right prospect is foundational to improving convrsion rate. 


With Onsite Personalization, Venta Muebles is able to recognize specific customer segments. Specific offers are crafted for each, and their web experience is tailored in real time. 

1. Dynamic Cart Offers

One effective example is cart based messaging. 


Customers are offered a free pair of sunglasses if they purchase $350 or more. This promotion is emphasized when a client puts an item into their cart. 


The message bar reads: "Get your free POLAROID when you purchase $350, you have $293 left."

2. Central Dashboard with Conversion and AOV stats

All personalization rules have a centralized dashboard. 


You can easily see a variety of metrics, including the rule's conversion rate and AOV. 

Constantino García CEO

"Barilliance's personalization platform allows us to create specific offers and customize the entire customer journey for our visitors."

About Barilliance

We help retailers increase revenue by creating personalized experiences for their customers across mobile, web, and email.

We do this by aggregating and collecting your data in one place, and using machine learning to automatically create optimal experiences overtime. Partners have the ability to explicitly create personalization strategies that match their own business objects.

Our technology stack has helped well over 500 world class companies, including US Appliances, GANT, and Pushys.

If you believe personalization can help create better experiences for your customers and increase revenues, fill out the form and speak with a personalization expert. Discover if Barilliance is the right partner for you.

Request Demo Below

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About Barilliance

We help retailers increase revenue by creating personalized experiences for their customers across mobile, web, and email.

We do this by aggregating and collecting your data in one place, and using machine learning to automatically create optimal experiences overtime. Partners have the ability to explicitly create personalization strategies that match their own business objects.

Our technology stack has helped well over 500 world class companies, including US Appliances, GANT, and Pushys.

If you believe personalization can help create better experiences for your customers and increase revenues, fill out the form and speak with a personalization expert. Discover if Barilliance is the right partner for you.

Request a Demo